In 2015 Honda North America will start building the NSX under the Acura banner. The sleek sports car will be built one at a time mainly by hand. Honda wanted to brand the new center which will be responsible for building the car. The new plant will be called the Performance Manufacturing Center, PMC for short. They wanted the mark to connote the synergy which will be indicative of the new venture. The connection of man and machine.

This proposed mark was inspired by the start button of the new car and representative of synergy and performance.