The Pepsi Spirit campaign is my final for a senior level branding project at The Ohio State University. The project, which went through several phases, started with a discovery phase, an exploration phase and a final design and application phase. We were tasked with rebranding an existing brand to appeal to a new consumer group.

For the Spirit campaign I focused on branding toward a younger audience who is more environmentally conscious. My inspiration were the old 1940s and 50s era advertisements. Using the ying yang style logo as further inspiration, the campaign was designed to juxtapose the old style with the new. The redesigned glass bottles are meant to be reused like the old glass bottles of the past.